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USE YOUR BUSINESS TO MAKE THE WORLD BETTER.

Every business has an impact on people and the planet.

You're probably here because you want your impact to be positive, to not cause unnecessary harm to other humans and maybe even leave the world a little better than you found it — you’re just not sure where to start or simply don't have time to implement.

I help business leaders assess their social and environmental impact and implement strategies to decrease harm and increase good for people and the planet. All with business in mind.

Seen & heard in:

Hi! I'm Rachael Parker-Chavez

Lover of humans. Aspiring Optimist. Social Impact Strategist.

DON'T WORRY, I'VE GOT YOU.
YOUR BUSINESS IS LEADING, GROWING, INFLUENCING.

Everything you do, you do with purpose.

Your brand has a unique voice and a distinct circle of influence. Your business is growing and you want it to grow in a way that puts people above profits.

Depending on your business needs and goals, your Social Impact Strategy could include one or more of the following:

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Business Model Integration

Adjusting or supplementing your existing business model to incorporate solutions for creating and delivering positive social impact.

Initiative Development | Developing short or long-term initiatives that often include but are not limited to:

implementing or improving ethical and/or sustainable operations

creating an earth-friendly and/or human-friendly workplace

building ethical and/or sustainable supply chains

developing “give-back,” customer engagement or issues leadership campaigns (short-term) or programs (long-term)

designing employee engagement and/or community engagement projects

developing programs to employ individuals from marginalized, vulnerable or otherwise underserved communities

developing products or services to specifically serve or create equity for individuals from marginalized, vulnerable or otherwise underserved communities

Messaging

Developing or clarifying brand-aligned language to clearly articulate your efforts and impact. (e.g. social value propositions, mission and vision statements, product or service correlation, initiative descriptions, etc.)

Non-Profit Partnerships

Researching nonprofit organizations for potential partnership opportunities and relevance in programming. Auditing potential partners for proven impact models, financial stability, and red flags. Procuring partners and facilitate initial partnership process including partnership agreements, and program development and implementation.

Measurement Preparation

Review current and/or potential initiative outputs to understand baselines and generate measurement systems to gauge and measure social impact.

Communication Planning

Where applicable, outlining a communication plan to engage your audience and amplify your initiatives.

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YOU'RE ONE OF THE GOOD ONES.

Let’s work together.

How can I help?

Social Impact Strategy

Every business is unique, which means there's no one-size-fits-all social impact strategy. We’ll delve into the specifics of your business to create a clear strategy for reducing negative impact, increasing positive impact or both.

More About Strategy work & outcomes
Time: six to eight weeks for strategy development. Implementation time varies dependent on strategy.

One-Off Strategy Sessions

If you aren't ready for full strategy development or need a little support with your current strategy, I’m your gal. In 90 minutes, we’ll work through pressing issues or ideate on your next big move — anything from creating a new initiative to assessing your impact to navigating supply chains to messaging your impact.

Time: 90 minutes

Social Impact Assessment

The best place to start. We'll measure how both your business model and operations impact people and the planet, along with evaluating your company's accountability to high ethical and sustainable standards. You'll get a baseline on your company's current social and environmental impact and a detailed report on how to move forward.

Time: three to four hours to complete assessment + two weeks to analyze data and deliver your inclusive (stop, start, continue) report.

B Corp Certification Support

Ready to make your commitment official? I’ll help you navigate the B Corp certification process; facilitating the initial assessment, managing and/or creating required documentation, analyzing reports, assisting with the review and, if needed, developing a strategy to improve your score for certification. If applicable, I’ll also liaison with your internal or third-party team for all legal requirements.

Time: dependent on size and structure of business.

Have questions about working together?

Get in touch
DON'T TAKE MY WORD FOR IT.

I’ve worked with some exceptional people using business as a force for good.

Here’s what a few of them had to say.

Stephanie Tusler

Creator and Lead Photographer, TSLR Lifestyle

After our initial call, I was so impressed with Rachael's industry knowledge and her expert insight. Initially I had no idea where to start with my social impact strategy, and honestly was nervous about jumping into a big project at the early stages of business, but it couldn't have been a smoother process, and I'm so inspired by the non-profit partner we’re working with and the initiatives Rachael helped us build to support the mission of inspiring young people in diverse communities to pursue their dreams.

Tara Konitshek

Founder and Head Baker, Sweet as Bliss

From start to finish Rachael was professional, timely, and patient as we developed our social impact strategy. She was very thorough when explaining how this entire process works and providing such great insight. I enjoyed our weekly meetings via google video chat where her enthusiasm and passion for what she does really shows through the work and effort.

Carrie Murray

Founder, Business Relationship Alliance Network

Rachael’s the woman in your circle that challenges you to think beyond your own stratosphere. When she shows up to support someone, it is as natural to her as breathing. She is a continual source of inspiration and her work serves as an excellent reminder that profit can benefit more than just the individual. This, and more, is what keeps our community looking to her for guidance in some of the most troubling times in the world and in our own neighborhood.

Whitney Shindelar

Owner and Principal Travel Advisor, Undiscovered Sunsets

Since before officially starting Undiscovered Sunsets, I knew I wanted to include a social impact element in my business. I had no idea what that would look like and I had so many questions. All of these questions and so many more paralyzed my progress and I remained stuck at square one for almost two years. The Strategy Sessions were the perfect solution because this wasn’t a process I wanted to hand over to someone completely; I wanted to be a part of the process. Working with Rachael not only gave me a great appreciation for her expertise and her knowledge, but it has also set me up for success. After two years of no progress at all, I’m now on the path to forging a new relationship with an organization I truly believe in and putting forth creative initiatives to support them, all in only six weeks. Thank you, Rachael!

Adam Go

Founder, THR Hospitality + Pueblo Restaurant

Rachael’s spirit and passion were palpable from the very first minute. She was happy to work with our company’s limited scale to create a very specific and detailed action plan that produced real impact and results. She cares deeply about helping others — whether by guiding companies like mine or leading by example — and it shows in the quality of her work! I recommend that Rachael be by your side whenever you’re defining good.

Jamie Shah

VP of Operations, Chem-Impex International

Rachael was really fantastic to work with, she knew just the right questions to ask to help us conceptualize our social impact strategy. We walked away from the experience feeling educated and very excited to work with the partners she helped us identify and to engage our employees in volunteering. It is definitely no small feat to do the amount of work she does to audit potential partners, develop initiatives and support with implementation.

Anna Bulbrook

Founder, GIRLSCHOOL

Rachael helped me clarify, articulate and present my organization’s objectives in an incredibly short time. With her background in corporate social responsibility, her genius at strategic communication, and her enthusiasm for the work that we are doing to empower women, she is a truly special coach and consultant.

Michelle Ranavat

Founder, Ranavat Botanics

Rachael is a true gem. When starting my business, I knew giving back would be part of our story—but I had no idea where to begin. Rachael took her time to completely understand my business and brand and provided an in-depth analysis on organizations that would support our belief in building intrinsic worth and self-confidence in all children. Rachael spent hours analyzing the partnership from a business and administrative perspective to make sure we were the right fit for one another. In the end, it is her goal to make partnerships successful for both the foundation and the business — and she delivered!

COME HANG WITH ME!

Current Events

A Night of Hope Benefiting Refugees | Panelist

Wednesday, August 21, 2019 @ 7PM

Letticia Bissondut and Skybar present "A Night of Hope Benefiting Refugees." This night promises to raise awareness for the often overlooked community of global and local refugees, demonstrate impactful ways to support refugees and refugee children, and share solutions for hope.

Guests will share in the venue's scenic setting while they enjoy spoken word poetry by Arielle Estoria and a video art installation by Letticia Bissondut. The evening will also feature a panel of social equity influencers, moderated by AJ Gibson and featuring Meymuna Hussein-Cattan (Tiyya Foundation), Rachael Parker-Chavez (Defining: good), and Monica Galvan (UNICEF) who will share solutions for change.

100% of ticket sales go directly to UNICEF.

Buy Tickets

Past Events

April 2019
Impactathon UCLA Anderson | Pitch Competition Judge | 4.26.19

March 2019
Women on the Rise | Award Recipient | 3.13.19
Ethical Business Breakfast by Ampersand | Speaker | 3.4.19

February 2019
UCLA Strategic Social Impact | Guest Lecturer | 2.13.19

November 2018
Savior Collab’s Wild Women Series: Visionaries Becoming The Voice | Panelist | 11.14.18
Rising Tide Society: Philanthropy & Business | Speaker | 11.13.18

May 2018
South Bay Women's Conference | Speaker | 5.11.18

April 2018
Yellow Co. Ownership Tour LA | Panel Moderator | 4.14.18
Yellow Co. Ownership Tour OC | Panel Moderator | 4.7.18

March 2018
Business for Good: powered by Savior Collab | Co-Host & Mentor | 3.17.18

February 2018
Ellevate Network: New Year, New Ways | Moderator | 2.21.18
Yellow Co. Ownership Tour SD | Panel Moderator | 2.17.18

November 2017
Six Degree's Society The Business of Giving Back | Panelist | 11.30.17

October 2017
The Navigating North Summit | Panelist | 10.30.17

September 2017
Create Purpose | Speaker | 9.28.17
Foundations for Startups Workshop Series | Creator & Facilitator | 9.11.17- 9.25.17

June 2017
Foundations for Startups Workshop Series | Creator & Facilitator | 6.12.17 - 6.26.17

Better yet, let me come hang with you! For speaking, moderating or facilitation on using business to make the world better, social ventures, B Corps, sustainability, social justice and the like, please contact me.

Contact Me
HERE FOR YOU & ENTREPRENEURS EVERYWHERE.

Supporting Kiva from the start because dreams are universal, opportunity is not.

I believe purpose-driven entrepreneurs have the power to change the world and that everyone deserves that opportunity, regardless of their circumstances. When you work with me to create positive social impact with your company, you’re helping create equity and opportunity for entrepreneurs around the world. To date, with companies like yours, we've supported over 80 entrepreneurs in 30 different countries. Learn more and meet the entrepreneurs at kiva.org/team/defininggood.

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