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We believe in justice and equality, which means lately we’ve been frustrated, disappointed, even outraged - but we’re also hopeful, resilient and incredibly strong.
We know our voices, platforms, and businesses have power and we want to close out 2018 using the power of business for good.
We’re supporting the rights of woman, people of color, LGBTQ+ people and people with disabilities through the ACLU.
We’re supporting immigrants and the reunification of parents and children held at the US border through the The Young Center.
We’re supporting victims of sexual abuse and trauma through RAINN.
We’re supporting all members of our society who are vulnerable to various forms of discrimination through the Southern Poverty Law Center.
We’re supporting access to opportunity and development for under-resourced or under-represented communities through Jobs With Justice.
All funds raised by participating businesses will go directly to these five nonprofits through our Cause Fund via dailyKarma. Learn more.
If you’re a business owner saying, “I’m for that too!” join us and other businesses from all over by employing a temporary “give-back” model to support this campaign during the holiday season, November 19 - December 23. Just follow the steps below:
We know you’re tired, it’s been a long year. So we put together a few things to help make taking part as SIMPLE as possible.
To help you easily share and engage your audience in the campaign.
(Beautifully designed by the especially talented Mint & Merit!)
Plus, you’ll get short emails and social shout-outs throughout the campaign to encourage and support you.
If you need help additional help, just shoot an email HERE.
A passion project by Defining: good. Driven by the desire to finish off the year not wrapped in frustration, but focused instead on what can be done to advance social justice and how we can use business as a force for good.
The campaign officially starts November 19, so you can launch and employ your temporary “give-back” model anytime after that. The official end date is December 23, but you can donate at any time throughout the campaign and up until 11:59pm on December 30.
Once the campaign ends, donations will be evenly distributed to the five nonprofit organizations via the platform dailyKARMA. Defining: good takes nothing from the donations. For more information on dailyKARMA - how funds are processed, security, privacy, fees, etc. please visit app.dailykarma.com/faqs.
The number of critical issues we face, both social and otherwise, is significant and we acknowledge that they’re not all represented here in this campaign. We believe a focused effort is most impactful and therefore are choosing to focus our end-of-year energy on these five areas of social justice.
You can choose to donate anytime after the campaign begins on Monday, November 19. You can donate however makes sense for you - daily, weekly, or at the end of the campaign on Friday, December 23. We’ll leave it open for any last minute donations until 11:59pm on December 30. The specific date(s) is your choice.
Yes! Your donation to a US-Based 501(c)3 charitable organization through dailyKARMA is tax-deductible to the extent allowed by law. All the charities on dailyKARMA are US-Based 501(c)3’s in good standing. You may download your pdf receipt that meets the IRS requirements for a record of your donation.
Yup! We know that’s not why you’re here, but it’s a happy benefit that consumers dig businesses that are dedicated to more than profit - see the numbers below.
It’s also a great way to engage your audience during the holidays, plus it’s a write-off. #winning
Here are a few stats from recent studies by Deloitte and Cone Communications:
Also, absolutely, yes! We can and should be outraged by the systemic social injustice in this country and around the world. However, if we sit in that anger, we suffer further. Instead, we can use it to fuel positive action and create real change. And mmm that feels good.
